It's about the Three Little Pigs story rivisited by the Guardian newspaper. The Three Little Pigs end up being found guilty of murdering the Big Bad Wolf who was the real victim in this version of the story. The Pigs kill the Wolf in order to fraud the insurance and keep up with mortgage payments; however, the Wolf couldn't have blown their house away as he had asthma. Their arrest snowballs into a street protest against banks.
The newsreport is taken to a whole different level, with social media heavily involved in today's way to make news - open journalism is what they call it.
This advert is dark, fast, raw, loud, a bit scary, for me worth watching.